CHELMSFORD, Mass. -- Ellixi is excited to announce its official launch as a woman owned disruptor in the beauty industry, offering a groundbreaking line of completely waterless, preservative-free, & plastic-free beauty products. As consumers become more eco-conscious and seek out sustainable beauty solutions, Ellixi is leading the way by redefining luxury beauty with high-performance formulations that deliver results without harming the planet.

Ellixi is revolutionizing beauty by eliminating water from its formulations, ensuring that each of its 100+ products contains only 5 or fewer potent, active ingredients without dilution. By forgoing water, the brand enhances the efficacy of its products while significantly reducing its environmental footprint. Additionally, by removing the need for preservatives, Ellixi offers purer products that are gentle on the skin yet highly effective.

"We saw a gap in the beauty market for products that truly deliver on sustainability and efficacy," said Lila Bergen, Co-Founder of Ellixi. "Our vision was to create products that not only provide exceptional results but do so in a way that minimizes our impact on the planet and we believe we've achieved that."

Ellixi's product line includes a range of luxurious skincare and body care products, including rich body butters, invigorating cleansers, rejuvenating face serums, and soothing bath salts. Each product is crafted to provide superior hydration, nourishment, and care without the use of water, fillers, or harmful chemicals. The brand's focus on minimalism and high-performance skincare ensures that consumers get the best results with fewer ingredients. Ellixi invites consumers to be part of the waterless beauty revolution, and is positioned to become a leader in the sustainable beauty space.

Los Angeles, CA – November 20, 2024 - Skincare professionals seeking to enhance their expertise and understanding of the epidermis, skin conditions and skin care ingredients are invited to join the highly-acclaimed Skin Care Ingredient Series for Cosmetic Professionals: Part III offered February 1-3 at UCLA Extension in Los Angeles. This comprehensive three-day course offers enlightening insights vital for cosmetic professionals who wish to stay ahead in their field.

Designed for both newcomers and experienced professionals, it offers a  dive deep into the complexities of the skin, beginning with a foundational knowledge of the stratum corneum and epidermis. Participants will explore such topics as corneobiology, corneotherapy, skin penetration technologies, and a broad spectrum of skin conditions, including acne, rosacea, hyperpigmentation, menopausal and pregnant skin, and epidermal aging and its impacts on skin health.

Key Learnings Include:

• Recent discoveries regarding the skin’s microbiome, stratum corneum, rosacea, inflammation, epidermal aging, hyperpigmentation, stress & hormonal effects on skin
  
• Effects of epidermal aging throughout the skin and body
  
• Facts about established & new ingredients for each skin type & condition
  
• Ingredients to avoid for acne, rosacea, stressed, hyperpigmented, over-processed, sensitive & pregnant skin
  
• Facts about comedogenicity & common pore-clogging ingredients
  

Sponsored by the California Chapter of the Society of Cosmetic Chemists and Beauty Industry West, this immersive course is taught by industry experts Rebecca Gadberry, LE, FSCC; Amber Matthews, MSc; and Holly Moore, MPH. 

Skin care professionals from all sectors of the beauty industry are welcomed, including product developers, marketing managers, estheticians, educators, raw material suppliers, and cosmetic scientists.

Although this is Part III of the series Skin Care Ingredient for Cosmetic Professionals, no prerequisites are required.  

Enrollment is open now and spots are limited. 

Learn more and secure your spot by visiting our course page here: https://tinyurl.com/56wuh444

For more information, please contact UCLA Extension’s Department of Math & Sciences at hss@uclaextension.edu or 310.825.7093. 

About UCLA Extension

UCLA Extension is a leader in professional development, offering a diverse range of courses and certificates to help individuals achieve their personal and professional goals. With a commitment to quality education and innovation, UCLA Extension exemplifies excellence in learning and research application.

The Good Face Project, the beauty industry's leading AI formulation and regulatory technology, adds regulatory services offering to enhance its capabilities as a technology-first, full-service regulatory compliance partner.

SAN DIEGO, Aug. 13, 2024 -- Good Face Project, the beauty industry's leading formulation and regulatory SaaS platform, now offers Regulatory Services to further support the industry with MoCRA compliance, international product registration, policy interpretation, regulatory guidance and more.

Good Face is strategically equipped to provide clients with highly competitive regulatory services thanks to the same infrastructure that powers the Good Face platform.

Good Face is strategically equipped to provide clients with highly competitive regulatory services thanks to the same infrastructure that powers the Good Face platform.

As regulatory compliance continues to increase in complexity, the regulatory function has become a significant bottleneck for new product development. Good Face's Technology provides beauty and personal care teams with instant compliance screening across global regulations, retail policies, and consumer standards by automating the collection of real-time regulatory data and mapping it across 170K+ ingredients and their synonyms in a matter of seconds, an undertaking that is otherwise tedious and time consuming due to changing regulations. Since its launch, Good Face's cloud-based SaaS platform has revolutionized how hundreds of the industry's leading product innovation teams at companies like L'Oreal, E.L.F. Beauty, K18, and Supergoop! succeed at scaling globally. 

As a technology-first company, the addition of regulatory services is a natural extension to serve the industry's growing need for regulatory support. Good Face's technology eliminates the arduous time consuming work that has historically fallen on regulatory professionals, but policy interpretation, guidance and action hinges on the context of the regulating body's requirements, enforcement power and precedent, thus requiring a subject matter expert.

"Many of our customers have in-house regulatory teams who are empowered and enabled with our technology, yet the need for additional support became clear with the passing of MoCRA. As a company that aims to partner with its clients, bringing on a regulatory services team was an obvious choice." –Iva Teixeira 

Good Face tapped industry veteran and technology advocate, Tarek Nasser, to helm Good Face's regulatory services department. A compliance strategist with over 10 years of experience with FDA-regulated industries including personal care, Tarek has worked in both domestic and global markets and holds expertise in Cosmetic, OTC, and Medical Device Categories. Tarek holds a BA in Political Science from Baldwin Wallace University and an MA in Public Policy from American University.

"Even the industry players with the most conservative and preemptive approach to compliance are profiting from supplemental investments in regulatory consulting because these requirements aren't black and white—they're spirited and intentional. The best regulatory policy is one that can automate the burdensome data gathering and analysis while using human expertise to interpret applicable policy. This is the qualitative and quantitative approach—marrying technology with a highly nuanced and contextual regulatory policy—that will enable brands to succeed in any market around the world." –Tarek Nasser

Good Face is strategically equipped to provide clients with highly competitive regulatory services thanks to the same infrastructure that powers the Good Face platform. The GF Regulatory Services team has unmatched access to data and systems which allow them to perform tasks with substantially less manual work and billable hours. Good Face's regulatory service offerings include but are not limited to MoCRA Product Listings and Facility Registration, International Market Entry and Registration, Label and Claims Reviews, Portfolio Risk Assessment, M&A Preparation, Regulatory Mentorship, and more. 

Beauty Brand Taps into Pop Culture Nostalgia with Makeup Collection Based on Iconic Christmas Film

LOS ANGELES, Nov. 14, 2024/ -- NYX Professional Makeup does it again! The global beauty brand, known for their viral pop culture-driven collaborations, is teaming up with Disney and 20th Century Studios to release a special-edition makeup collection inspired by one of the biggest holiday movies of all time: Home Alone.

NYX Professional Makeup continues to redefine the beauty industry with standout innovations, rooted in accessible prices, pro formulas, and pop culture. The products, which were inspired by iconic elements of the movie, come to life in the form of a variety of must-have gifts, including:

A 24-piece advent calendar inspired by the beloved McCallister house

A 12-piece mini lip kit packaged in a collectible paint can, a cheeky reference to Kevin McCallister's hilarious burglar booby trap scene

Two Butter Gloss Pizza Vaults, each featuring six hot and ready fan-favorite shades, a nod to Little Nero's Pizza from the film

An Ultimate "Battle Plan" 16-pan shadow palette to map out your next makeup look

A 14-piece pull-to-open surprise gift box, inspired by the infamous "Wet Bandits" characters, including gloss, highlight, blush, and powder.

"The glam bandits are on the loose this holiday season! We're so excited to once again partner with Disney and 20th Century Studios to bring this iconic movie to life with a NYX twist," said Denée Pearson, Global Brand President at NYX Professional Makeup. "Home Alone is a classic movie cemented in pop culture and close to all hearts, especially during the holiday season! This year, we're thrilled to be part of this holiday tradition, serving our community sultry snatched artistry glam for the holidays!" 

The special-edition collection is now available to purchase worldwide at nyxcosmetics.com.

DALLAS, Oct. 21, 2024-- Neiman Marcus announces Leonard A. Lauder, Chairman Emeritus of The Estée Lauder Companies (ELC), as the recipient of the Neiman Marcus Award for Distinguished Service in the Field of Fashion. Throughout his illustrious career, Lauder transformed a family business started by his mother, Mrs. Estée Lauder, into a global leader in prestige beauty, an empire with a presence in over 150 countries. He reshaped the industry through his visionary leadership, creating the modern beauty business as the steward of one of the most iconic brands in history. This prestigious honor was previously given to his mother in 1962. A celebration of this longstanding relationship, this award marks the next chapter in the enduring collaboration between Neiman Marcus and ELC.

Neiman Marcus names Leonard A. Lauder, Chairman Emeritus of The Estée Lauder Companies, as the recipient of the Neiman Marcus Award for Distinguished Service in the Field of Fashion.

Neiman Marcus names Leonard A. Lauder, Chairman Emeritus of The Estée Lauder Companies, as the recipient of the Neiman Marcus Award for Distinguished Service in the Field of Fashion.

"Leonard Lauder is a singular force who forever changed the beauty industry. His stewardship led The Estée Lauder Companies to become home to some of the world's most beloved beauty brands," said Geoffroy van Raemdonck, Chief Executive Officer, Neiman Marcus Group. "He understands the power of relationships, and his values are imbued in everything the company stands for. Along every step of the way, he has been a remarkable partner in our journey to bring the world's most coveted brands to our customers."

Joining the family business in 1958, Leonard Lauder served as Chief Executive Officer from 1982 to 1999. During his tenure, Lauder ushered in a new era, focused on international expansion and building the company's brands and acquisition strategy. In 1995, The Estée Lauder Companies went public, solidifying the global powerhouse as a leader in the beauty industry. As a result of ELC's groundbreaking vision, the company launched brands such as Clinique and Origins and oversaw the acquisitions of M•A•C, Bobbi Brown Cosmetics, and La Mer. Today, the company portfolio includes more than 20 brands worldwide.

"When my mother, Mrs. Estée Lauder, was recognized with this award in 1962, it meant a great deal to her, and it means a great deal to me today," says Lauder. "As I reflect upon the extraordinary partnership between The Estée Lauder Companies and Neiman Marcus, this award represents a celebration of collaboration and people working together with a great sense of purpose, bringing their best to the industry." 

In addition to his steadfast work with The Estée Lauder Companies, Lauder shares NMG's philosophy of Leading with Love, dedicating remarkable resources to philanthropic efforts. Lauder co-founded the Alzheimer's Drug Discovery Foundation, which continues to drive groundbreaking research in treating the disease. Lauder is a devoted supporter of the Breast Cancer Research Foundation, co-founded by his late wife, Mrs. Evelyn Lauder. He is also an acclaimed art collector and benefactor to institutions such as The Metropolitan Museum of Art, The Whitney Museum of Art, Memorial Sloan-Kettering Hospital, and The Aspen Institute, amongst other notable institutions.

"Through Leonard's visionary leadership, The Estée Lauder Companies has been at the cutting edge of beauty with a best-in-class product offering and globally recognized set of brands," said Lana Todorovich, Chief Merchandising Officer, Neiman Marcus. "It is an honor to recognize his contributions to our industry. We look forward to bringing his vision to life through a unique expression of the company's portfolio of brands."

This November, he will be honored before industry leaders at an awards celebration in New York City. His year-long recognition will include dynamic, multi-faceted programming designed to engage customers through exclusive in-store and online experiences. As part of the retailer's 'Retail-tainment' strategy, the beauty giant will concept exciting brand expressions to come to life through immersive activations. These brand moments will be further amplified across Neiman Marcus' integrated retail model – in-store, online, and through remote selling.   

The Neiman Marcus Awards have honored excellence in the luxury industry since 1938. The program returned in 2023 as a modernized strategic platform built to celebrate brand partners who share an interest in the retailer's innovative retail approach to delight the U.S. luxury customer. Lauder joins the esteemed ranks of over 150 luminaries recognized for their contributions to the industry.

Our esteemed Beauty Industry Expert panel of judges has selected this year's picks from an incredible list of entries, creating a remarkable list of finalists for the 2024 EMERGE Beauty Awards.

Best in Body Care, Leave On Product

Oak Essentials
Moisture Rich Body Balm

WILD ELEMENTS
Restorative Overnight Body Crème

Soapy Faith
Dream Body Gloss Hydrating After Shower Oil

Best in Body Care, Rinse Off Product

Oak Essentials
Perfecting Body Scrub

Gntl
Skin Wash

Baude
Body Wash - Darkwave Utopia

Best in Color Cosmetics, Lip Product

GOOD WEIRD
BALMY WEATHER Moisturizing Color Stick - Guava

Typology
T42 Powder Pink Lip Oil

Queen Cosmetics
Mega Volume Lip Enhancer - Glazed Donut

Best in Hair Care, Leave On Product

Honey Beauty
Honey Glow- Leave In Conditioner

Niles + Chaz
TANGLES SHMANGLES

LushUs Hair
Island Himalayan Salt Texture Spray

Best in Hair Care, Leave On Product, Scalp

Florae Beauty
SANA Hair Oil Serum

UZIMA
UKUAJI Blooming Serum

Best in Hair Care, Rinse Off Product

Florae Beauty
SANA Superfruit Deep Treatment Mask

Bask And Bloom Essentials
2-in-1 Pre Poo/Deep Conditioner

Small Wonder
Signature Shampoo

Best in Sexual Wellness

Personal Fav
Whet

PLAYGROUND
Naked Love

Epiphany
Epiphany Clit Arousal Serum

Best in Skin Care, Leave On Product - Face Cream

goPure
Tighten & Lift Neck Cream

MARA
SeaDream Firming Algae Creme

Skincare Junkie
Megadose Super Antioxidant Face Moisturizer

Best in Skin Care, Leave On Product - Face Oil

Oak Essentials
Ritual Oil

Typology
L32 Radiance Serum

Skinny Confidential
Ice Queen Face Oil

Best in Skin Care, Leave On Product - Face Serum

Auvê Beauty
Porecelain™ Skin Refining Serum

Skin Sutra
ReVITalize C Age-Defying Serum

Typology
P63 Firming Botanical Blend

Best in Skin Care, Rinse Off Product

YSE
Take it Off Cleanser

Relevant
Complete Cleansing Serum

Skin Sutra
Rebalance pHacial Cleanser

Be sure to join BIW Saturday, November 9, 2024, at the 2024 Emerge Beauty Awards Gala to see the winners!

For more information about the Gala, click here.

Traackr's "State of Influence: Beauty" reveals the brands, creators, and trends powering the beauty industry this year, including insights from Pinterest.

SAN FRANCISCO, Aug. 8, 2024 -- Social media may appear saturated with beauty content. Still, audiences are more engaged than ever, according to new research from Traackr, the leading performance-driven influencer marketing platform. Traackr today released the State of Influence: Beauty report, which includes insights from Pinterest and highlights the beauty brands, creators, and trends with the most influence on social media.

Analyzing content from a select panel of more than 155,000 beauty creators on its platform, Traackr found that engagement with creator content across makeup, skincare, hair care, and fragrance increased in H1 2024 compared to H1 2023. Skincare saw the most significant increase in engagement (+44%), video views (+49%), and Brand Vitality Score (VIT) (+46%), Traackr's proprietary metric for measuring influencer marketing performance. Beauty brands continue to lean into sponsored content and boosting, increasing engagements and VIT at a higher rate than organic mentions.

"Beauty marketers are getting savvier about extending the impact of their creator partnerships, putting paid media behind boosting posts to supercharge reach and engagements," said Pierre-Loïc Assayag, CEO and co-founder of Traackr. "Although the number of active influencers in beauty is leveling out, all tiers of creators - from nano-influencers to VIP celebrities - drive more impact and VIT for beauty brands. This improved performance of beauty content demonstrates that marketers are optimizing their influencer programs and treating creator partnerships as a strategic media buy."

The report also reveals the top 10 beauty brands across all four categories by VIT in the U.S., U.K., and France and the emerging beauty trends on Pinterest so far in 2024. Additional insights include:

Beauty powerhouses maintain top rankings: The top five overall beauty brands in the U.S. are no strangers to the top of the list, with Sephora, Rare Beauty, L'Oréal, Kylie Cosmetics, and Fenty Beauty maintaining high ranks in 2024. SKKN jumped up 30 spots to the No. 7 overall brand with a 213% increase in VIT after relaunching its makeup line in January 2024.

Instagram creator content drives the biggest impact: Compared to TikTok and YouTube, Instagram earned the biggest increase in engagements, video views, and VIT scores on beauty creator content. Despite having fewer active influencers in H1 2024, Instagram content earned 68% more video views and a 36% higher VIT, indicating that beauty content on the platform has been much more successful in engaging viewers.

"Ath-beauty," shades of aqua and summer glam dominate viral beauty trends: Driven by Gen Z, track hair, lacrosse hairstyles, and dance makeup searches on Pinterest, for example, have increased by 200%, 35%, and 40%, respectively. The reign of everything aqua borrows from its connection to the planet, with products utilizing marine technologies and biotechnology to create fun and energetic looks like bright blue nails (+35%) and blue aesthetic grunge (+40%). Consumers are hot for summer, with effortless looks, faux glow, and radiant makeup on the rise on Pinterest.

"Beauty reflects broader societal trends and interests," said Rachel Goodman, head of beauty and luxury partnerships at Pinterest. "Pinterest is the go-to place for discovering key beauty trends, encouraging self-expression and new aesthetics. The most popular beauty searches on Pinterest mirror the cultural zeitgeist. From a rising interest in women's sports to a stronger focus on eco-consciousness, beauty trends are being shaped on our platform."

For the full report, visit http://www.traackr.com/resources/beauty-influencer-marketing-trends. To learn more about Traackr, visit http://www.traackr.com.

NEW YORK, July 31, 2024 -- Introducing Blake Brown: a new haircare brand created and inspired by Blake Lively's personal regimen of shampoos, masks, and styling products for healthy, nourished, and strong hair. Created in partnership with Give Back Beauty, Blake Brown is an innovative, every-wash approach to taking care of hair.

"Blake Brown has been more than a 7-year labor of love," said Blake Lively, Founder of Blake Brown. "I was determined to bottle up a premium, salon-quality haircare line that's cleaner, cruelty-free, easier, yummier, more sustainable, and more accessible than anything I saw out there. Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn't be more proud. We've partnered with the coolest accessible chain out there, Target, to bring this baby to you all. I can't wait for people to try it. In stores August 4th!"

With eight haircare products available at launch, Blake Brown takes a unique approach to the category. The product philosophy is built on a system that alternates between strengthening and nourishing formulas to deliver what healthy hair needs most – the right balance of strength and moisture. While there are 8 products, inclusive of shampoos, masks, a styler, and mousse, the brand quite notably does not oer a traditional conditioner in the lineup but rather sells its Nourishing and Strengthening masks that can easily be incorporated into any shower.

"It's been a privilege for me and my team to work with Blake Lively to bring her vision of Blake Brown to life – together, we've created something distinctive and incredible," says Give Back Beauty Founder Corrado Brondi. "I'm excited about the creation of a joint venture with Blake Lively that combines the best of Give BackmBeauty's expertise in the beauty industry with Blake's unwavering dedication and insightful approach. Blake's drive, purpose, and instincts in developing this brand were unmatched – From the meticulously crafted formulations

to their exquisite fragrances, Blake had her hands, or should we say hair, in everything and had a clear directive about how she wanted the brand to look, feel and smell. We have worked to ensure every aspect of Blake Brown reflects Blake's personal touch and commitment to excellence."

Lively placed utmost importance on the fragrance profile of the products. The scents are each inspired by Blake's personal favorites to complete a multi-sensorial journey into the brand. Developed by best-in-class master perfumers, all products and their fragrances can be layered or used separately to help hair leave a lasting impression.

All Blake Brown products are formulated with clean ingredients to nourish, strengthen, and style the hair, are vegan and cruelty-free, utilize recycled materials, and create as little waste as possible.

Blake Brown will be available at retail exclusively at Target and Target.com starting August 4th, 2024, at price points ranging from $18.99 to $24.99.

"At Target, we're committed to offering the kind of innovation and value that gives consumers exactly what they want, which is why I can't wait for shoppers to experience our latest exclusive partnership with Blake Lively," said Rick Gomez, Target's chief commercial officer. "Blake Brown will offer a range of amazing, premium products that will make it easier to get the hair you love at a price you also love, and we are thrilled that Target will be the brand's exclusive retail partner."

Blake Brown at TARGET or www.blakebrownbeauty.com

NEW YORK, July 30, 2024 -- Victoria Jackson, entrepreneur, cosmetics pioneer, medical research catalyst, author, and philanthropist, is putting her "less is best" philosophy at the forefront of the launch of her cosmetics brand, No Makeup Makeup®, which brings a true-to-your-skin approach to beauty, empowering the real you to feel confident in your own skin.

A beauty industry trailblazer, Victoria trademarked her original philosophy, "no makeup makeup," in the 80s – a concept she coined during her many years as a makeup artist running her iconic namesake brand, Victoria Jackson Cosmetics. She made history by becoming the first cosmetics line sold on television, achieving a remarkable $1 million in sales in the first week alone. Her innovative approach continued with 13 groundbreaking infomercials and a decade-long run on QVC, resulting in over $1 billion in sales.

Victoria continued to smash records at the height of her beauty career, yet a mom first, she quickly pivoted her mission from mascara to medicine to save her child. She founded the Guthy-Jackson Foundation with her husband, Bill Guthy, funding millions for research and development that ultimately led to innovative new therapies for her daughter's rare autoimmune disease. While she temporarily stepped away from her beauty empire, she knew her journey in the cosmetics industry was far from over. Today, Victoria makes her debut back into the space with No Makeup Makeup® proving the power of female friendship, resilience, and the potential for reinvention at any stage of life. "I've always felt beauty isn't about layers of makeup but about the confidence that comes from within. No Makeup Makeup® is the next evolution of clean, natural-looking makeup and effortless beauty that's truly close to my heart," said Victoria.

Working together for over 20 years, Victoria partnered with award-winning beauty industry innovator Kim Wileman to launch the brand. "We've been waiting to launch until we were certain the formula was absolutely perfect, which took 24 months of research working with the industry's best chemists, and we're confident that it's ready. We've always been committed to delivering the best-in-class products to our customers," says Kim Wileman, Co-Founder & CEO of No Makeup Makeup®. Manufactured in Italy, No Makeup Makeup® will launch with two products: a cream-balm foundation specifically designed to deliver a featherweight formula that is shade-adaptive, color-correcting, and blurring pigments for the skin, plus The Perfect Brush, designed to deliver the perfect finish. The No Makeup Makeup® formula is dermatologist-tested, allergy-tested, safe for sensitive skin, 100% clean, vegan, non-hormone disrupting, and Leaping Bunny certified. Free from harmful chemicals and skin irritants, the product boasts a hydrating, velvety, and skin-like texture thanks to its proprietary blend of skin-nourishing emollients. The innovative shade-adaptive FlexShade technology ensures the foundation adapts to various skin tones and undertones, enhancing natural complexions seamlessly.

Enriched with jojoba oil, vitamin E, and a unique Magnesium compound, the cream-balm texture provides a lightweight, buildable, no-makeup feel, perfect for both everyday wear and full-coverage occasions. Available in 13 shades, the No Makeup Makeup® Foundation retails for $55, the Foundation Brush for $30, and the Set for $80 at nomakeupmakeup.com and the TikTok shop.

"Victoria's philosophy of the beauty of natural-looking skin has endured for decades. As she puts it 'Less is best, more is too much, and No Makeup Makeup is just right'."

NEW YORK, July 17, 2024 -- The global beauty and personal care products market size is estimated to grow by USD 50.9 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 4.37% during the forecast period. The growing popularity of anti-pollution skincare products is driving market growth, with a trend towards the emergence of beauty and personal care products with natural ingredients. However, adverse health effects of chemical/synthetic ingredients pose a challenge. Key market players include AMOREPACIFIC Group Inc., Avon Products, Beiersdorf AG, Chanel Ltd., Coty Inc., Edgewell Personal Care Co., Helios Lifestyle Pvt Ltd., Johnson and Johnson Services Inc., Kao Corp., LOreal SA, LVMH Group., Natura and Co Holding SA, Oriflame Cosmetics S.A., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever PLC, and VI JOHN GROUP.

The beauty and personal care market is experiencing a shift towards natural and organic products due to growing health consciousness and consumer awareness of the potential health risks associated with toxic chemicals. Vendors, including ESSE SKINCARE, are responding to this trend by producing a range of skincare and hair care products with natural and organic ingredients. These products cater to various skin concerns and are free from harmful chemicals such as parabens, toluene, formaldehyde, artificial fragrances, dibutyl phthalate (DBP), petroleum-based chemicals, butylated hydroxyanisole (BHA), and sulfates. The affordability of these natural and organic offerings is crucial to attracting price-sensitive consumers. The market's growth is expected to continue as more manufacturers focus on developing natural and organic beauty and personal care products. ESSE SKINCARE offers a comprehensive range of product categories, including cleansers, toners, treatments, masks, exfoliators, and moisturizers, to cater to this demand. The potential health risks associated with harsh chemicals in traditional beauty and personal care products, such as skin allergies, irritation, and cancer, further highlight the market's growth potential.

The Beauty and Personal Care Products market is experiencing significant trends among consumers. Skin care and color cosmetics remain popular categories, with millennials and Gen Z seeking natural, nontoxic, and organic ingredients. Sales channels have expanded to include e-commerce and specialty stores, reaching male consumers and those preferring vegan cosmetics and eco-friendly products. Manufacturers respond with product innovation using natural formulations, such as mushroom-based skincare from Shroom Skincare and Mycelium Glow. Merger and acquisition activities continue, with companies like Shinehigh Innovation buying Pacifica and NARS Cosmetics merging with Shiseido. Consumers are also turning to homemade remedies and DIY beauty treatments as alternatives to conventional beauty products. However, concerns over side effects from chemical filters, parabens, silicones, nanoparticles, PEG, and other chemical ingredients persist. The European Commission regulates these ingredients, and some consumers prefer organic beauty products over their conventional counterparts. Overall, the Skincare and Haircare markets remain dynamic, driven by consumer preferences and industry innovation.

Market Challenges

The beauty and personal care industry faces a significant challenge due to increasing consumer awareness regarding the harmful effects of synthetic ingredients in their products. Ammonia, a common ingredient in hair coloring agents, is one such chemical causing concerns. Found in shaving foams and hair dyes, ammonia can lead to skin irritation, respiratory issues, and hair damage. Other chemicals like peroxides, p-phenylenediamine, diaminobenzene, toluene-2,5-diamine, and resorcinol, found in various beauty products, can lead to skin irritation, allergies, hair dryness, and even cancer. As consumers become more health-conscious, they are turning towards natural and homemade remedies for skincare and haircare. This shift in consumer behavior is expected to limit the growth of the global beauty and personal care products market during the forecast period.

The Beauty and Personal Care market faces several challenges, including consumer preferences for nanoparticle-free and PEG-free products, the rise of chemical filters and natural formulations, and the side effects of chemical ingredients. Hair problems continue to be a concern, particularly for Gen Z consumers. European regulatory bodies, such as the European Commission, are increasing scrutiny on cosmetic ingredients. Product innovation is key, with a focus on ESW (ethical, sustainable, and waste-reducing) initiatives. Merger and acquisition activities among brands like Shinehigh Innovation, Pacifica, NARS Cosmetics, Neon Hippie, and new entrants like Mushroom-based skin care, Shroom Skincare, and Mycelium Glow are shaping the market. Consumers are also turning to homemade remedies and DIY beauty treatments, while international trade and e-commerce platforms expand access to conventional and organic beauty products. Vitamin C and mushroom extracts are popular ingredients, driving growth in the skincare and haircare markets. Specialty stores and online platforms cater to diverse consumer needs.

Research Analysis

The Beauty and Personal Care Products market is experiencing significant growth, driven by the increasing demand from consumers for Skin care, Color cosmetics, and Hair care products. Millennials and Gen Z are leading this trend, with a preference for Cosmetics that contain Natural ingredients, Nontoxic ingredients, and Organic ingredients. Sales channels have expanded beyond traditional retail stores to include E-commerce and Specialty stores. Male consumers are also embracing the market, with a growing interest in Vegan cosmetics and Ecofriendly products. Product innovation continues to be a key driver, with an emphasis on Natural formulations and ESW (Ethical, Sustainable, and Waste-free) initiatives. Merger and acquisition activities have been frequent in the market, with the European Commission closely monitoring for compliance with regulations. Home-made remedies and DIY beauty treatments are gaining popularity, but they face competition from Conventional beauty products and Organic beauty products in the Skincare market.

Market Research Overview

The Beauty and Personal Care Products market is a dynamic and evolving industry, catering to the diverse needs of consumers worldwide. Skin care, color cosmetics, and hair care are the major segments, with a growing focus on natural, nontoxic, and organic ingredients. Millennials and Gen Z are driving demand for cosmetics with clean labels and eco-friendly packaging. Sales channels include specialty stores, e-commerce, and international trade. Male consumers and vegan cosmetics are emerging trends. Product innovation is key, with companies exploring natural formulations, merger and acquisition activities, and the use of ingredients like mushroom extracts and Vitamin C. However, concerns over parabens, silicones, nanoparticles, PEG, chemical filters, and other chemical ingredients continue to surface, leading to a shift towards more natural alternatives. Home-made remedies and DIY beauty treatments are also gaining popularity among some consumers. The European Commission is closely monitoring the industry for regulatory compliance. Overall, the market is expected to continue growing, driven by consumer preferences and advancements in technology.