Beekman 1802, Kindness.org & Traackr uncover the scientific link between Mental Health and Kindness on Digital Platforms

SHARON SPRINGS, N.Y. -- Gen Z is looking at influencers' values as much as they are looking at their product recommendations; in fact, over 60% feel that influencers' posts have some impact on the decisions made in their everyday lives. Influencers' values, including kindness, are essential; 61% said they would stop following an influencer if they said or did something that conflicted with their values. 

Pierre-Loïc Assayag, Co-founder & CEO of Traackr says, "As a longstanding leader in the influencer marketing space, we've watched the industry grow rapidly in size and impact. However, there have often been limited insights on how this industry can affect creator and consumer mental health and well-being. This is why we're excited to share this first-of-its-kind report on kindness in the creator space, alongside our partners Beekman 1802 and kindness.org."

In collaboration with Beekman 1802, the leading goat milk skincare brand rooted in Kindness, and Traackr, an influencer marketing platform to access creator insights, kindness.org, a nonprofit that educates and inspires people to choose kindness, executed a groundbreaking study on the role kindness plays in the social sphere among beauty influencers, demonstrating how they contribute to and take on the responsibility of the mental health of their followers. 

According to Dr. Brent Ridge, Co-founder & Chief Kindness Officer of Beekman 1802, "Social media is a dominant part of our daily lives. As a company that believes Kindness is a preventative health measure, we want to ensure that the content we put out and promote on social platforms contributes positively to the well-being of all those who may see it."

The findings reveal that beauty influencers see that the beauty industry's social content is largely unfriendly to mental health. However, they recognize that their content does influence the mental health of their followers, and kinder influencers are more successful in terms of having more followers. 

In addition, the study measured the connection between beauty influencers, social media, and kindness, revealing that influencers who exhibit kindness by scoring higher in the personality trait of agreeableness had a higher number of followers across social media channels.

Results show: 

Only 37% of beauty influencers felt that social content in the beauty industry overall was positively impacting the mental health of young people.
However, 78% of beauty influencers recognize that their content influences the mental health of their followers. 

Influencers with a more agreeable personality were found to correlate with higher follower/subscriber count. Agreeable people are more kind, compassionate, respectful, compromising, cooperative, and trusting of others. 

Jaclyn Lindsey, Co-founder & CEO of kindness.org, says, "We at kindness.org are focused on answering meaningful questions about kindness and its role in our everyday lives to create measurable change toward a kinder world. By looking at the relationship kindness and influencers have on content and well-being, we are starting an important conversation that sets the stage for the future of influencers and the relationship with their followers."

As the leader in the science of Kindness, Beekman 1802 will leverage this study to further make a positive impact in the social sphere within the beauty industry. The research findings will be leveraged to proactively recruit brand ambassadors with higher kindness scores into their community, Kindness Krew. 

"I feel that the younger generation already has a hard time loving themselves so when they see content with filters, or "perfect beauty" it can negatively impact their mental health," says Jessica Garcia of @beauty.is.everyone, New Member of Beekman 1802's Kindness Krew. 

LARGO, Fla. -- ONOXA, a leading name in private label skincare, proudly announces the launch of its latest collection tailored specifically for men. The new line features a range of meticulously crafted products designed to elevate every man's skincare routine to new heights of sophistication and efficacy.

Men's Mango and Shea Beard Butter

The cornerstone of this remarkable release is the MEN'S MANGO AND SHEA BEARD BUTTER. This luxurious blend, presented in a sleek clear white container, combines the nourishing properties of mango and shea butter to tame unruly facial hair and promote healthy, manageable beards. Crafted with precision and care, this beard butter promises to become an indispensable asset in every man's grooming arsenal.

Men's Argan and Castor Soothing Beard Oil

Complementing the beard butter is the MEN'S ARGAN AND CASTOR SOOTHING BEARD OIL, presented in an elegant amber black bottle alongside a transparent white counterpart. Infused with the rejuvenating essence of argan and castor oil, this soothing beard oil offers a revitalizing experience, ensuring a soft, lustrous beard that commands attention. 

Men's Sage and Shea Soothing Cleanser

ONOXA's commitment to holistic skincare extends beyond facial hair care with the introduction of the MEN'S SAGE AND SHEA SOOTHING CLEANSER. Available in clear white and amber black variations, this gentle cleanser harnesses the power of sage and shea to purify and refresh the skin, leaving it feeling invigorated and revitalized.

Men's Vitamin C Hydrating Moisturizer

Rounding out the collection is the MEN'S
VITAMIN C HYDRATING MOISTURIZER. Presented in a sleek clear white container, this advanced moisturizer is enriched with potent vitamin C to nourish and hydrate the skin, promoting a youthful, radiant complexion. 

ONOXA's dedication to innovation and quality shines through in these exceptional men's skincare products, providing aspiring beauty entrepreneurs with unparalleled opportunities to thrive in the competitive market. These new offerings are available as individual samples and included in the ONOXA Men's Sample Kit. 

"We are thrilled to introduce our latest range of men's skincare essentials," said Vice President of Business Development Mary Shively. "With a meticulous blend of natural ingredients and cutting-edge formulations, our clean products are poised to redefine the standards of men's skincare, offering unparalleled performance." 

Unlock The Path to Success with ONOXA 

Tailored beauty solutions for influencers, aestheticians, salons, spas, dermatologists, and expanding brands. 

Beauty Influencers: Increase engagement among followers with one's skincare brand, unlocking additional revenue streams. Our fulfillment division offers complete order processing, so you only need to market your skincare brand. 

Licensed Aestheticians: Elevate income by crafting and selling a skincare line tailored for clients. 

Salons and Spas: Expand offerings seamlessly, eliminating the burden of excessive overhead costs. 

Dermatologists: Enhance your brand with seamlessly integrated new products, elevating an existing line. 

Existing Brands Seeking Expansion: Expand your product range with ONOXA's trademarked ingredients targeting consumer needs. 

Effortless Beauty Branding with ONOXA 

Embark on a seamless journey to build or expand a beauty brand with ONOXA. Start with a low-cost sample kit featuring full-size, high-quality products and premium packaging options. Test the products, then begin the launch process of your skincare brand by collaborating with ONOXA's expert designers for complimentary label creation. Rapid brand creation with low minimum orders, free label design and printing, and a 14-business-day turnaround time. 

Backed by an in-house US-based Research & Development Lab and Quality Assurance Lab, ONOXA offers clean formulas crafted by expert chemists in its US-based manufacturing facility in Largo, FL. Benefit from UL Certified, ISO 22716:2007 Certified, and cGMP Certified manufacturing, ensuring the highest standards of quality and safety. Trust in the unwavering commitment to excellence, transparency, and USA-based manufacturing from ONOXA for unparalleled beauty solutions. 

Join ONOXA Today to Build Your Beauty Brand

Discover the endless possibilities and kickstart your beauty journey today with ONOXA. Explore ONOXA's range of premium products, seamless processes, and unparalleled support designed to make one's brand stand out in the competitive market. Whether one is just starting out or looking to expand, ONOXA is here to help every step of the way. Learn more at www.onoxa.com and connect with ONOXA socially at @onoxa_com.

WASHINGTON, April 16, 2024-- Paralyzed Veterans of America concluded its Igniting Change Gala on Friday evening at MGM National Harbor in Oxon Hill, Maryland. The flagship event celebrated Women veterans, influencers, and innovators who strive to create an inclusive world in the areas of accessibility, employment, and medical care.

The black-tie affair featured entertainment by award-winning country music artist Martina McBride and brought together industry, government, and public sector guests to honor those leading the fight for disability civil rights. Sports broadcasting icon Hannah Storm served as event emcee, with former NASA Astronaut Wendy Lawrence as keynote speaker. Adding to the excitement of the evening was country music artist/U.S. Army Veteran Jenny Grace, who performed at a pre-Gala reception.

Countless other special guest speakers were also onsite, including sports industry pioneer, actress, and author Bonnie- Jill Laflin; Executive Vice President of Penske Walt Czarnecki; and Deputy Administrator for the U.S. Small Business Administration Dilawar Syed.

"Despite being the fastest-growing U.S. Veteran population, women Veterans often grapple with feeling forgotten and overlooked when seeking support for their unmet needs," said Robert Thomas, PVA National President. "PVA not only recognizes this disparity but is committed to empowering and helping women Veterans navigate their unique challenges and flourish in their everyday lives. PVA's Igniting Change Gala was created to do just that."

The evening's honorees included Senator Elizabeth Dole, who was presented with the prestigious 2024 Gordon H. Mansfield Congressional Leadership Award. Senator Dole was selected for her extensive history of advocacy and support for the healthcare of Veterans and their caregivers. Her dedication to the well-being of the nation's heroes and their families has left an indelible mark on the community, embodying the spirit of the Mansfield Award.

The Target Corporation received PVA's 2024 Inclusivity Award. The award was bestowed to Target for their commitment to creating a welcoming culture for all guests and its commitment to inclusivity. The retailer supports diverse populations in a number of ways, including business councils for employees and product offerings for Veterans and other people with disabilities.

"Target is committed to building a sense of belonging for all our team members and guests -- including our Veterans, women and people with disabilities," said Justin Burns, Senior Vice President of Assets Protection and Executive Sponsor of the Military Business Council for the Target Corporation. "Collectively, we're inspired by incredible organizations like PVA, which share so many fundamental values with Target. We are grateful to have you beside us as we work to make sure belonging is felt by all."

Similarly, PVA presented its 2024 Innovation Award to L'Oréal USA - the largest subsidiary of the L'Oréal Groupe. A leader, not only in beauty, L'Oréal's engineers have kick-started a revolution in technology aimed at helping many with limited fine motor skills get back their independence. Further driving greater inclusion in the beauty industry, L'Oréal USA actively supports the veteran community through various community initiatives led by VALOR, its employee-led resource group dedicated to veterans.

"The positive impact to the disability and Veteran community by all of the PVA strategies is far and wide, and we are very humbled to be a part of this memorable night and a member of the PVA honorees for 2024," said Nicholas K. ladevaio, Vice President of Diversity, Equity, and Inclusion at L'Oréal USA. "This award is a result of the work of so many amazing people in L'Oréal – we do the work together. And this night is about all of us together, to honor our amazing women veterans, who continue to serve, continue to make us proud and continue to humble us with your dedication and commitment to the veteran and disability community.

The night's fourth and final award, the 2024 PVA Veterans Career Program Award, was bestowed upon Windstream. A communications and software company, Windstream exemplifies the spirit of workplace equity, which has been at the heart of PVA's mission since it launched its Veterans Career Program in 2007. An invaluable PVA partner, Windstream actively promotes a work environment where Veterans thrive and contribute their unique skills and experiences. From placing PVA clients in positions throughout their company to integrating disabled Veterans into their Human Resources and Diversity, Equity, and Inclusion efforts, Windstream has created a welcoming environment for all veterans.

"Windstream's commitment to hiring and retaining Veterans is not only a market of respect and gratitude for their service, but also a recognition that they bring unparalleled skills and values to the workforce," said Mary Michaels, Chief Human Resources Officer for Windstream. "This award is a reminder of the importance of creating a workplace that values diversity, inclusivity, and accessibility and I hope it will serve as a catalyst for us all to continue working together towards a future where every individual, regardless of their abilities, can achieve their full potential."

The Igniting Change Gala was made possible by generous sponsors and supporters, including The Jeffrey Carlton Charitable Foundation, Penske Automotive Group, Penske Truck Leasing, and TriWest Healthcare Alliance. Photos from the evening are available upon request. For more information, please contact Oname Thompson at OThompson@PVA.org.

About Paralyzed Veterans of America

Paralyzed Veterans of America is a 501(c)(3) non-profit and the only congressionally chartered veterans service organization dedicated solely for the benefit and representation of veterans with spinal cord injury or diseases. The organization ensures veterans receive the benefits earned through service to our nation; monitors their care in VA spinal cord injury units; and funds research and education in the search for a cure and improved care for individuals with paralysis. As a life-long partner and advocate for veterans and all people with disabilities, PVA also develops training and career services, works to ensure accessibility in public buildings and spaces, and provides health and rehabilitation opportunities through sports and recreation. With more than 70 offices and 33 chapters, Paralyzed Veterans of America serves veterans, their families, and their caregivers in all 50 states, the District of Columbia, and Puerto Rico. Learn more at PVA.org.

FORT LAUDERDALE, Fla., April 23, 2024 -- Acure, a pioneering force in the clean beauty industry, proudly announces its official certification as Climate Neutral. This distinction marks Acure's dedication to environmental stewardship and sustainability, positioning it at the forefront of the burgeoning movement toward climate neutrality.

Acure's journey to achieving Climate Neutral Certification was a rigorous one, involving meticulous measurement of its greenhouse gas emissions for the year 2023. The company then implemented comprehensive reduction strategies, significantly minimizing its production, operations, and shipping carbon footprint. This commitment to environmental responsibility was further demonstrated by Acure's decision to offset its remaining emissions through the purchase of eligible-verified credits, making a tangible difference in the fight against climate change. 

Climate Neutral Certification stands as a testament to Acure's unwavering commitment to
combating climate change. This prestigious consumer label is emblematic of organizations that embrace accountability for their environmental impact, proactively addressing emissions associated with their products and services. 

"Since we launched the brand in 2010, we've embarked on a transformative journey toward sustainability," says Andrea Kundar, Chief Marketing Officer of Acure. "Our commitment isn't just a choice; it's our duty to deliver effective products that are good for the skin and the planet. Climate Neutral certification is our latest endeavor and emphasizes our commitment to this mission." 

Acure's Climate Neutral Certification not only reaffirms its position as an industry leader but also empowers consumers to make informed choices that align with their values. By prioritizing sustainability and environmental responsibility, Acure is setting a precedent for ethical business practices within the beauty industry and beyond. Your choice to support Acure is a vote for a more sustainable future, and we are grateful for your partnership in this mission. 

"Climate Neutral Certified companies are demonstrating immediate action on climate change is possible and essential," says Austin Whitman, CEO of Change Climate. "Climate Neutral Certified brands have built a powerful movement that gives companies and consumers meaningful ways to act on climate—today. They are leading the way, taking immediate voluntary action to address their carbon emissions, and engaging their consumers around this important issue like never before." 

Learn more about Acure's Climate Neutral Certification at acure.com. For more information on Change Climate and its community of certified brands, visit changeclimate.org. 

ABOUT ACURE: Acure is a pioneer in progressive skincare. Making clean skincare accessible since 2010, Acure continues to source the highest quality ingredients that are both proven effective and safe for the skin and planet. Products With Purpose: Acure products aren't just clean; they're effective, with each product going through a rigorous testing process. Sustainability is at our core and we take every opportunity to use the most environmentally friendly ingredients and packaging, making improvements as technology advances, always aiming to deliver quality products with the smallest environmental footprint. For more information, visit Acure.com. 

ABOUT CLIMATE NEUTRAL: Climate Neutral is a non-profit organization creating the new trusted consumer standard for corporate climate action. The Climate Neutral Certified label empowers consumers to consciously support companies that measure their entire carbon footprint, offset it in its entirety, and implement strategies to reduce it moving forward. Climate Neutral's standardized process makes it easier for companies to estimate their greenhouse gas footprint, identify credible carbon offsets, and prioritize measures to reduce their emissions. To learn more about Climate Neutral, visit climateneutral.org. 

BELLEAIR BLUFFS, Fla., April 18, 2024 -- IN YOUR FACE SKINCARE, an emerging player in the clean beauty industry, proudly announces its exceptional sales growth for the first quarter of 2024. The brand's continued outstanding performance has captured the attention of top-tier retailers seeking to expand their clean skincare offerings with premium, innovative, high-quality products.

Impressive Sales Growth Reflects Market Demand

In Q1 2024, the female-founded natural skincare line experienced a notable surge in sales, reporting a 14.5% increase compared to the heavily Holiday-driven Q4 2023. This quarter also reflected an extraordinary 218% increase in sales compared to Q1 2023, showcasing sustained growth and market expansion in the challenging, clean beauty market.

Earning Recognition from Esteemed Retailers

While spending the previous nine months expanding its hand-curated list of day spas and high-end boutiques, IN YOUR FACE SKINCARE has garnered significant interest from leading retailers seeking to elevate their clean skincare offerings.

"We've seen a nice start to a robust high-end Day Spa vertical and we're excited to grow into higher-end retail chains with a smaller store count which will allow us to retain the integrity of our unique formulas and market," said CEO Michael Duff.

With plans to add four new SKUs to their current 28 this year, the company continues to bridge the gap of customers who want a luxury anti-aging experience with results while only paying a premium price.

Positioned for Continued Expansion

As the company continues expanding its presence in the clean beauty space, it remains dedicated to empowering individuals to feel more alive with luxurious, healthy, results-driven skincare. With a growing base of non-paid influencers and celebrities singing praises and steadfast commitment to innovation, quality, and customer satisfaction, IN YOUR FACE SKINCARE is poised for continued growth and success in the ever-evolving beauty industry.

About IN YOUR FACE SKINCARE:

IN YOUR FACE SKINCARE is a leading clean beauty brand founded by Denice Duff. It offers luxurious skincare products crafted with natural ingredients and innovative formulations. With a commitment to clean beauty, sustainability, and customer satisfaction, IN YOUR FACE SKINCARE empowers individuals to embrace their natural beauty and achieve radiant, healthy-looking skin.

For more information, please visit inyourfaceskincare.com.

Report Reveals Gen Z is Leading the Self-Care Revolution

NEW YORK, April 22, 2024 -- 5WPR, one of the U.S.'s largest independently owned PR firms, reveals a 6% increase in consumer interest to splurge on beauty and personal care purchases in 2024 over the previous year. This marks the first time the category has entered the top five splurge categories in 5W's Consumer Culture Report history.

Among consumers aged 16 to 24, beauty and personal care rank in the top three splurge categories, with a majority expressing their interest in splurge (57%).

"We're noticing a growing emphasis on consumer interest in prioritizing self-care, particularly beauty and personal care. Leading this changing trend are Gen Z shoppers," said 5WPR Co-CEO Dara A. Busch. Despite being relatively new spenders, Gen Z is making a clear statement with their purchasing choices."

Looking back on 2023 spending, beauty, and personal care claimed the fifth spot among all categories in which consumers reported spending their disposable income (29%). For Gen Z shoppers, the category claimed the third spot where they spend most of their disposable income (41%), and looking ahead to 2024, the category also breaks the top three categories where they will continue to spend (32%).

"While splurging does not equate to consistent spending, we have observed a trend in which consumers seemingly underestimate how much they intend to spend on beauty and personal care when predicting for the year ahead," added Busch. This underscores the importance of consistent and targeted messaging for brands across the beauty industry. Integrating your brand into consumers' daily lives is a surefire way to build long-lasting consumer relationships that endure industry trends."

The research was conducted by Censuswide, an independent market research consultancy, using a nationally representative sample of 2,005 US consumers between November 28th and 30th, 2023. Censuswide is a member of the British Polling Council and abides by and employs members of the Market Research Society. All survey panelists are double-opted-in, in line with the MRS code of conduct and ESOMAR standards.

Don't Miss Out on a Golden Opportunity!

Don’t miss Beauty Convergence 2024, a two-day Exclusive Event in Los Angeles on August 10th and 11th, bridging brands and pro artists!

Take your beauty brand to the next level at this one-of-a-kind event where beauty brands connect face-to-face with the esteemed Film & TV Artists of The Make-up Artists and Hairstylists Guild (IATSE Local 706). 

This event isn't just another trade show—it's a targeted opportunity to make lasting impressions and meaningful connections with the elite artists who shape the looks of Hollywood celebrities for film and television productions, music videos, commercials, and theatre performances.

Here's what you can expect from this exclusive event:

Quality Face-to-Face Time: Meet and network with industry-leading artists who can elevate your brand's visibility and credibility.

Brand Awareness: Showcase your brand offerings and make a lasting impression on influential professionals in the entertainment industry.

Product Seeding: Provide samples and products for the pros' kits, ensuring your brand is front and center during high-profile productions.

Promote Pro Discounts or Flash Sales: Drive sales and incentivize purchases by offering exclusive discounts to industry professionals.

Capture Social Media Content: Get noticed on social media platforms as artists share their experiences with your brand, amplifying your reach to their extensive networks.

Endless Opportunities: Engage with a group of artists whose influence extends far beyond this event, opening doors to exciting collaborations and partnerships.

Plus, a VIP Preview Party for beauty influencers and non-union celebrity makeup artists

Take advantage of this chance to connect with the best in the business and elevate your brand to new heights! 

Click here to see more details and contact information.

Space is limited, so secure your spot today and be part of this game-changing event. Contact us now to reserve your place among industry giants!

CLIFTON, N.J., April 8, 2024-- By Kaycee's, a visionary woman-owned beauty brand at the forefront of innovation, proudly unveils its highly anticipated Keya skincare product line, signaling a new era of beauty excellence. With a steadfast commitment to quality, sustainability, and inclusivity, this revolutionary collection sets unprecedented standards in the skincare industry, empowering individuals to embrace their natural beauty with confidence and pride.

Crafted with meticulous attention to detail and backed by extensive research, Keya's new skincare range represents the culmination of years of dedication and passion. From formulation to packaging, every collection aspect reflects the brand's unwavering commitment to excellence and authenticity.

"We are thrilled to introduce Keya, our new skincare line, which embodies our core values of integrity, efficacy, and sustainability," said Ketki Yagnik, Founder and CEO of By Kaycee's. "At By Kaycee's, we believe skincare should be a transformative experience—a journey of self-care and self-discovery. Our new product line aims to redefine beauty standards and empower individuals to celebrate their unique essence."

The cornerstone of By Kaycee's skincare philosophy lies in harnessing the power of nature to deliver unparalleled results. Each product in the new Keya collection is meticulously formulated with a potent blend of natural ingredients, patented complexes, powerful peptides, and vitamins, all carefully selected for their efficacy and safety. From nourishing botanical extracts to innovative plant-based actives, every ingredient works harmoniously to replenish, rejuvenate, and restore the skin's natural balance.

What sets Keya apart is its uncompromising commitment to purity and transparency. All products undergo rigorous dermatological testing to ensure they meet the highest safety and efficacy standards. Much of the range is vegan, fragrance-free, sulfate-free, phthalate-free, paraben-free, or plant-based, earning the coveted EU Certified Skincare certification—a testament to the brand's unwavering dedication to quality and integrity.

To celebrate the launch of its groundbreaking Keya skincare collection, By Kaycee's invites beauty enthusiasts to embark on a transformative journey of self-discovery. Whether seeking to hydrate, illuminate, or rejuvenate skin, their diverse range of products offers consumers a solution for every skincare concern. From gentle cleansers to luxurious serums and moisturizers, each product is designed to nourish and pamper the skin, leaving it radiant, revitalized, and radiant.

"The Keya skincare line represents a new paradigm in beauty—a fusion of science, nature, and innovation," said Yagnik. "We are committed to empowering individuals to embrace their natural beauty and unlock their full potential. With our new Keya product line, we invite you to join us on this transformative journey towards a more radiant, confident you."

To explore the full range of Keya skincare products and experience the power of nature firsthand, visit www.bykaycees.com. By Kaycee's aims to redefine beauty and inspire a new generation of skincare enthusiasts to embrace their authentic selves with pride and joy.

About By Kaycee's

By Kaycee's is a trailblazing woman-owned beauty brand dedicated to providing high-quality skincare solutions inspired by nature. Founded by Ketki Yagnik, a visionary entrepreneur with a passion for skincare innovation, the brand is committed to promoting healthy, radiant skin through safe, effective, and environmentally conscious products. With a focus on inclusivity and sustainability, By Kaycee's continues to innovate and set new standards in the beauty landscape, empowering individuals to embrace their natural beauty confidently.

SPRINGDALE, Ark., March 26, 2024–Therapon Skin Health, the makers of the medical-grade skin care line Theraderm® Clinical Skin Care, is proud to announce that its Cleansing Wash has been named the 'Best Post-Procedure Cleanser' in the prestigious 14th Annual NewBeauty Awards. This recognition underscores Theraderm's commitment to providing innovative and effective skincare solutions catering to diverse skin types and needs.

Theraderm's Cleansing Wash is a gentle facial cleanser designed to thoroughly cleanse the skin of unwanted dirt, oil, and makeup without causing dryness or irritation. Its mild, soap-free formula leaves the skin feeling smooth, soft, and refreshed, making it suitable for all skin types. Additionally, its versatility extends beyond facial use, as it can be applied to the entire body, including the hair, making it a convenient daily essential for skincare routines.

NewBeauty is widely recognized as a premier authority in the beauty industry. Its annual awards celebrate products that stand out for their excellence and efficacy. These awards highlight the most trusted and innovative products that address consumers' beauty concerns.

"We are thrilled to receive the Best Post-Procedure Cleanser Award from NewBeauty," says James Beckman, MD, Theraderm Founder and CEO. "As a clinical, science-backed skincare line, we are committed to designing effective products that work for all skin types and can be used safely with other skincare products and treatments. This recognition underscores our ongoing commitment to providing high-quality skincare that delivers exceptional results. We thank NewBeauty for this honor and remain dedicated to meeting the diverse needs of our customers."

ABOUT THERADERM

Founded by revered plastic surgeon James Beckman, MD, Theraderm Clinical Skin Care emerged from a passion for improving skin health. Driven by a commitment to challenge the ordinary, Theraderm has been crafting innovative physician-driven solutions since 1977. Safe and effective for all skin types, the patented, clinically proven solutions work for younger and mature skin. Join us on the journey to transform your skin because, at Theraderm, we believe in redefining what's possible for your skin health and appearance.

SANTA MONICA, Calif., March 27, 2024  -- Beautycounter, the leader and pioneer of clean beauty — is proud to enter the fragrance category — setting a new standard for clean fragrance with the launch of Clean Eau De Parfum. Founded with the mission of getting safer products into the hands of everyone, Beautycounter, and its community have been working tirelessly for the last decade to influence legislation and update laws that remove harmful ingredients from beauty products and drive for greater transparency for consumers, including the secretive world of fragrances. The brand has recently influenced the passage of 16 state and federal clean beauty laws.

Beautycounter is focused on closing what is known as the "fragrance loophole," a legal provision dating back in the 1970s, allows companies to legally hide dozens to hundreds of ingredients used to make a scent under generic listings, such as "fragrance" or "parfum." Simultaneously, peer- reviewed research continues to show the presence of potentially harmful ingredients in traditional fragrance/parfums including known allergens, endocrine disruptors, carcinogens, skin irritants, and ingredients toxic to the reproductive system. The current industry practice prevents consumers from being informed about what they're putting on their bodies. Beautycounter's new collection of five clean fragrances features ingredient transparency, showcasing long ingredient lists for consumers to review.

Using Beautycounter's unique approach to formulation—which extends far beyond simply banning a few ingredients deemed "bad" by retailers—Beautycounter formulated the collection with:

• Unparalleled safety screening, leveraging their world-class team of safety scientists, who review each ingredient across 23 health and environmental endpoints, an uncommon practice in the industry.
• Complete ingredient transparency, showcasing long ingredient lists to help guide consumer decisions.
• Third-party validation: all five scents are EWG VERIFIED®, Leaping Bunny certified, and tested to be safe for sensitive skin.

"Whenever asked for advice on navigating the personal care market, I have always recommended that people shop fragrance-free. Many of the most offensive chemicals are found in fragrance." Gregg Renfrew, Founder & CEO of Beautycounter, stated. "I think it is our right and responsibility to give people safer solutions they are confident wearing. I am proud to announce that Beautycounter is launching a collection of beautiful scents that are screened for safety. I am energized to continue to build on our history of disruption to create a higher industry standard and, most importantly, protect the health and safety of more people."

Beautycounter is excited to celebrate this important milestone but recognizes that much work still needs to be done. In May of this year, Beautycounter will mobilize their community and travel to Washington D.C. to lobby Congress to close the fragrance loophole and support the larger Safer Beauty Bill package, which addresses critical gaps in the newly enacted MoCRA. The Safer Beauty Bill package, introduced by Rep. Jan Schakowksy (IL), is a suite of four bills that address issues Beautycounter has been vocal about the need for more supply chain transparency, banning the most harmful ingredients—like PFAS— and explicit protections for overexposed communities including women of color.

Beautycounter Clean Eau De Parfum has five fragrances: Miles Away, Sun Spill, Hyper Rose, Second Skin, and Pacific Dreams. The collection will be available for purchase through Beautycounter.com, in Beautycounter brick-and-mortar stores, and through its community of independent Advocates.

About Beautycounter

Founded by Gregg Renfrew in 2011 and launched in 2013, Beautycounter is the leader in cleaner skincare and cosmetics, whose mission is to get safer products into the hands of everyone. A Certified B Corporation, the Santa Monica, CA-based brand leads the way for improved transparency and accountability in the beauty industry, including advocacy efforts to update state and federal cosmetics regulations that have remained unchanged since 1938. Beautycounter is an omnichannel brand available today through its community of Independent Brand Advocates, ULTA, e-commerce, and physically owned retail stores.

Beautycounter offers more than 100 products that have earned numerous awards, including Fast Company's Most Innovative, Allure's Best of Beauty, Glamour's Beauty Awards, Refinery29's Innovators List, WWD's 2019 Best-Performing Beauty Company, and CNBC's Disruptor 50. For more information, visit www.beautycounter.com and follow on Instagram @Beautycounter.